To be a successful blogger, your site needs to be optimized. After successful optimization, you need to track the success of a website.
So, it is essential for every blogger to check that whether his blog is successful or not.
Today, I am going to show you How to track the success of a website.
The real successor of a website is its host. The best host always keeps your site up and speeds up your website.
But the question what is the success? Success varies from business to business because every website owner has its own definition of success.
If we take an example that you are an e-commerce website owner the real success for you may be how much conversions are taking place.
For me, it is everything. Every successful website makes its owner a successful blogger.
The question is often asked is that how to make the successful website. The answer is below.
Making Site Successful
In order to make the successful website, you need to do smart work than hard work. Smart work includes smart goals.
You should set smart goals like What I have to do when to do it, where to start, etc. The above questions you should set in your goals.
Another goal you should have is the time binding like reaching this goal in 1 month or 1 year. Also, the goals should be relevant and attainable.
So to make your site successful, you should have smart goals.
How To Track Success of Website
Tracking success of a website isn’t a big deal for anyone. But the big deal is to track it correctly and on time.
I am going to show you some of the best practices to track the success of a website. The first technique to track websites success is analytics.
The technique to track websites success is analytics.
This is the only way to track the success of website whether it website metrics, consumption metrics, sharing metrics or lead generation metrics.
#1 Website Statistics or Metrics
Every business has the different type of statistics in its every phase. For an e-commerce website, it may be how many products got sold and for a blogger, it may be how many visitors are coming.
You can check the statistics or metrics of your website using an analytics program. Website metrics include users coming, the behavior of visitors, location(if targeted country) and much more.
This is the biggest success of the website. If users are coming and are increasing in number.
Then it is good for your website. But reaching this goal is a little bit difficult. Because it requires much work to do like On-page SEO(content) and Off-page SEO(link building, social sharing).
After doing it successfully, you need to check where from the traffic is coming from organic or referral. If users are coming from Google, it is called organic traffic.
By getting users from Google or other search engines it means your website and its content is rocking on Google.
Referral traffic means getting users from social networking or other sites not from search engines.
If you get referral traffic then it is not a real success according to me. You should focus more on search engines.
Keep in mind social sharing is also a nice trick to increase social engagement.
Only checking that users are visiting the site isn’t enough. You need to check the behaviour of the visitors also.
Behaviour includes time on site, sessions, bounce rate, etc. Time on site or page is an indication how much your site is engaged, how much a visitor spends time on a specific page.
Another point is sessions, which means in a specific period of time how much pages were opened or visited by a user or how much time he spent on pages.
Bounce rate means how quickly a visitor leaves. If it is low, then you are reaching the target and if not, then it is reversible.
Websites like e-commerce mainly target specific country e.g; if you opened a new store and you are living in the USA.
Then you can target the USA, to do delivery fast. If your site has a targeted country, then getting visitors from that location is a success.
2 Consumption Metrics
You may have heard of On-page SEO. Here applies same and helps us. Because consumption refers to the content consumed by a user and the time he spends.
It covers the topics of page views, video views and downloads. Pageviews is the most concernedly topic because it means how much time your page was seen by the user or how many hits you got for that page.
Sometimes you may insert youtube link in the article, then how many times it was seen is also matter of concern.
It may include the likes and dislikes, comments and subscriptions. If you have a site which provides downloadable products then how many times the specific product was downloaded is a part of consumption metrics.
3 Sharing Metrics
Do you know sharing is caring? If someone shares your content then he is serious about the content you provided.
Sharing metrics isn’t limited to social networks but giving backlinks is also a sharing.
If your content gets a high number of social shares then your site’s content is good.
Sometimes, many sites may point to your site on their articles, that means they care about your article. It is also a way of tracking success.
4 Lead Generation Metrics
If you have B2B website, then it may be a critical goal for your business.
If you provide rich content and want to move them to sales is called lead generation. The best example of lead generation you can find is subscription email.
To notify users, when a new article is published we use lead generation tools like OptinMonster.
The important goal in lead generation is conversion rate. Another way to check the success of an action is signups and call to action downloads.
Tools For Tracking Success
There are plenty of tools you can use to track metrics of your website.
The tools I use are Shaun Inman’s Mint Stats, Google Analytics, Technorati and Alexa. The reason behind using Shaun’s tool is that it is user-friendly and provides complete control over your statistics.
You can extend its functionality using extensions called ‘Peppers’. Paid and free peppers are also available.
You can track hits, visits, bounce rate, behavior and much more. It is a premium software.
Google Analytics is the most popular tool today used. In order to use this tool, we need to place a code in head or footer of websites pages.
After placing code, it will start tracking your website for hits, bounce rate, visitors.
You can use more than 40 sites at a time by using a single Google account.
Technorati and Alexa are other tools you can use to track the success of the website.
Track Success Using Statistical Plugins
If you are a WordPress user, you must not miss these plugins. Because they can help you in tracking the success of your website. The plugins are:
- WP-Shortstat: It is the best plugin you can use to track statistics of a website like hits and bounce rate. It is easy to use and configure. After successful installation, it will work in the background and will track stats of your website.
- Stat-Press: This is a multi-language supporting plugin which works in real time. You can check visitors, spiders, keywords and much more.
- Google Analytics Dashboard: By using this plugin, you can get all the data of Google Analytics on your WordPress dashboard.
- Analytics 360: Mailchimp is the provider of this plugin. You can check Google Analytics and MailChimp stats in WordPress Dashboard.
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